April 30, 2020 (Author: Barrie Risman. Read the article here.)
Yoga Journal recently published an article written by yoga teacher Barrie Risman about promoting yourself as a yoga teacher with authenticity and embracing marketing as an act of generosity and service. I’m not always comfortable with marketing and talking about myself, but this article shifted my mindset. The awakening moment was reading the author’s question to herself: “if no one knew me, how could I serve?” The author realizes that marketing her work is a way of sharing and serving, not self-aggrandizing. What I enjoyed the most is learning how the author found her unique voice as a yoga teacher, and the five exercises she shared for authentic and compelling promotions. I highly recommend all the new and experienced yoga teachers who feel insecure about promoting their services to read and reflect on these down-to-earth nuggets of wisdom.